Which treatment of unsatisfactory responses is particularly attractive for business and industrial marketing surveys where the sample sizes are small and the respondents are easily identifiable?
A) returning to the field to get better data
B) discarding unsatisfactory responses
C) recoding unsatisfactory responses
D) assigning missing values

Question

Quizplus · Accepted Answer

Returning to the field to get better data is particularly attractive for business and industrial marketing surveys with small sample sizes and identifiable respondents because it allows for more accurate and complete data collection.

Which Treatment of Unsatisfactory Responses Is Particularly Attractive for Business