Which of the research questions/hypotheses below is best answered using frequency distribution?
A) What is the income distribution of brand users? Is this distribution skewed toward low income brackets?
B) The heavy and light users of a brand differ in terms of psychographic characteristics.
C) What percentage of the market consists of heavy users,medium users,light users,and nonusers?
D) Both A and C are correct.

Question

Quizplus · Accepted Answer

Frequency distribution is suitable for both questions A and C. Question A is seeking to understand the distribution of income among brand users, while question C is seeking to understand the percentage distribution of market users based on usage frequency. Both questions involve identifying the frequency of occurrence of different variables. Question B, on the other hand, involves comparing two different groups based on psychographic characteristics, which would be better suited for inferential statistical tests like t-tests or ANOVA.

Which of the Research Questions/hypotheses Below Is Best Answered Using