How consumers' intentions to buy a brand vary with different levels of price and different levels of distribution is best analyzed via ________.
A) regression
B) one-way ANOVA
C) ANCOVA
D) n-way ANOVA

Question

Quizplus · Accepted Answer

The best way to analyze how consumers' intentions to buy a brand vary with different levels of price and different levels of distribution is to use n-way ANOVA. This method allows for the examination of the main effects of price and distribution as well as the interaction between them, providing a comprehensive analysis of how these variables impact consumer behavior.

How Consumers' Intentions to Buy a Brand Vary with Different