In conjoint analysis,________ are the values assumed by the attributes.
A) attribute levels
B) orthogonal arrays
C) part-worth functions
D) relative importance weights

Question

Quizplus · Accepted Answer

Attribute levels are the values assigned to each attribute in conjoint analysis. These levels are then used to create product profiles which are evaluated by respondents.

In Conjoint Analysis,________ Are the Values Assumed by the Attributes