A sample size of 1000 is used to test a structural model of advertising effectiveness for the Coca-Cola company.The results show that a significant relationship exists between advertising effectiveness and sales.The estimated value of the standardized path estimate is .035.The Coca-Cola management dismisses the finding.Why?
A) The sample size is probably too large.
B) The sample size is probably too small.
C) The relationship is trivial.
D) The model fit is poor.
E) None of the above

Question

Quizplus · Accepted Answer

The Coca-Cola management is dismissing the finding, which suggests that they do not believe that the relationship between advertising effectiveness and sales is significant or meaningful. Therefore, the most likely reason for their dismissal is that they believe the relationship is trivial. The sample size being too large or too small would not necessarily affect the validity of the findings, and the model fit is not mentioned as an issue in this scenario.

A Sample Size of 1000 Is Used to Test a Structural