Which statement is not true about the research design section of the marketing research report?
A) A description of the theoretical foundations that guided the research should be included.
B) The topics should be presented in a non-technical,easy to understand manner.
C) This section of the report should justify the specific methods selected.
D) The technical detail should be included in an appendix.

Question

Quizplus · Accepted Answer

The research design section typically focuses on the methodology and does not necessarily include a description of the theoretical foundations, which are usually covered in the literature review or theoretical framework section.

Which Statement Is Not True About the Research Design Section