You work for Innovative Focus,an internationally recognized consulting firm.You are working on the Waterpik account to help them with finding their next successful product.You are meeting with the Waterpik marketing professionals tomorrow to conduct a trends meeting to list and prioritize key consumer wants and needs.You have also scheduled a meeting with the Waterpik engineers to uncover applicable technologies and the company's internal competencies.What type of research are you conducting in your meetings with Waterpik?
A) descriptive research
B) exploratory research
C) simple research
D) causal research

Question

Quizplus · Accepted Answer

The research being conducted in the meetings with Waterpik is exploratory research, which aims to gather information and insights to better understand the consumer wants and needs, as well as the internal competencies and technologies available within the company.

You Work for Innovative Focus,an Internationally Recognized Consulting Firm