Which of the objectives below would best represent exploratory research?
A) Test specific hypotheses and examine relationships.
B) Describe market characteristics or functions.
C) Provide insights and understanding.
D) Determine cause and effect relationships.

Question

Quizplus · Accepted Answer

Exploratory research aims to provide insights and understanding of a phenomenon, without necessarily testing specific hypotheses or determining cause and effect relationships. Therefore, option C best represents exploratory research. Options A and D suggest more of a causal research approach, while option B indicates a descriptive research objective.

Which of the Objectives Below Would Best Represent Exploratory Research