Which of the following is a disadvantage of audit services (Table 4.3 in the text)?
A) data may not be representative;quality of data limited
B) data is lacking in terms of content,quantity,and quality
C) interviewer errors;respondent errors
D) coverage may be incomplete;matching of data on the competitive activity may be difficult

Question

Quizplus · Accepted Answer

The disadvantage of audit services listed in Table 4.3 is that coverage may be incomplete and matching of data on the competitive activity may be difficult. Option A refers to a limitation of data quality, option B refers to the lack of content, quantity, and quality of data, and option C mentions errors made by the interviewer or respondent which are not listed as disadvantages of audit services in the table.

Which of the Following Is a Disadvantage of Audit Services