The CRM system used by Chrysler is an example of ________.
A) directory databases
B) audits
C) database marketing
D) none of the above

Question

Quizplus · Accepted Answer

The Chrysler CRM system is an example of database marketing, which uses customer data to segment and target specific groups for marketing efforts. The system allows Chrysler to collect and analyze customer information, such as purchase history and demographics, to create targeted marketing campaigns and improve customer experiences.

The CRM System Used by Chrysler Is an Example of ________