Projective techniques are used less frequently than unstructured direct methods (focus groups and depth interviews).A possible exception may be ________,which is used commonly to test brand names and occasionally to measure attitudes about particular products,brands,packages,or advertisements.
A) cartoon tests
B) sentence completion
C) story completion
D) word association

Question

Quizplus · Accepted Answer

Word association is commonly used to test brand names and measure attitudes about products, brands, packages, or advertisements.

Projective Techniques Are Used Less Frequently Than Unstructured Direct Methods