Whenever a new marketing research problem is being addressed,________ research must be preceded by appropriate ________ research.
A) observational;experimental
B) quantitative;qualitative
C) experimental;observational
D) qualitative;quantitative

Question

Quizplus · Accepted Answer

Quantitative research must be preceded by qualitative research to explore the problem and gather insights before measuring it numerically.

Whenever a New Marketing Research Problem Is Being Addressed,________ Research