________ is a method of last resort.
A) The mail interview
B) Content analysis
C) The mall intercept interview
D) Trace analysis

Question

Quizplus · Accepted Answer

Trace analysis is a method of last resort as it involves the analysis of physical markers or residues left behind by a person or object, such as fingerprints or DNA samples. This method is typically used when other forms of data collection are not feasible or have not yielded useful results. The other options listed are more commonly used methods of data collection in market research.

________ Is a Method of Last Resort