Which statement is not true concerning a standard test market?
A) Where external validity is important,at least four test markets should be used.
B) It is a one-shot case study.
C) Test markets are selected and the product is sold through regular distribution channels.
D) All statements are correct.

Question

Quizplus · Accepted Answer

The Answer of Which statement is not true concerning a standard test market?
A) Where external validity is important,at least four test markets should be used.
B) It is a one-shot case study.
C) Test markets are selected and the product is sold through regular distribution channels.
D) All statements are correct.

Which Statement Is Not True Concerning a Standard Test Market