A ________ design to measure the effectiveness of a test commercial for Sears would be implemented as follows.Two groups of respondents would be recruited on the basis of convenience.Only the experimental group would be exposed to the TV program containing the test (Sears)commercial.Then attitudes toward the department store of both the experimental and control group respondents would be measured.The effectiveness of the test commercial is measured as O1 - O2.
A) one-group pretest-posttest
B) pretest-posttest control group
C) static group
D) one-shot case study

Question

Quizplus · Accepted Answer

The static group design involves two groups: one exposed to the treatment (experimental group) and one not (control group), with only post-treatment measurements taken.

A ________ Design to Measure the Effectiveness of a Test