If the experimental design called for the respondents to be randomly assigned to one of three experimental groups and for one of three versions of a test commercial to be randomly administered to each group,this design would be using ________.
A) matching
B) statistical control
C) design control
D) randomization

Question

Quizplus · Accepted Answer

This design would be using randomization, which is the process of randomly assigning participants to different groups or conditions in order to control for potential confounding variables and increase the internal validity of the study. Matching involves pairing participants based on certain characteristics, statistical control involves using statistical analysis to control for variables, and design control refers to manipulating the experimental design to control for variables.

If the Experimental Design Called for the Respondents to Be