________ scaling is a comparative scaling technique that uses a rank order procedure to sort objects based on similarity with respect to some criterion.
A) Paired comparison
B) Q-sort
C) Constant sum
D) Rank order

Question

Quizplus · Accepted Answer

Q-sort is a comparative scaling technique that involves ranking objects based on their similarity with respect to a particular criterion. It involves sorting objects into groups based on pre-defined characteristics or attributes, and then assigning a rank order to each object within the groups. This enables researchers to identify patterns that are otherwise difficult to uncover, and it is a useful technique for social and behavioral research. Paired comparison, constant sum, and rank order are other scaling techniques that are used for different purposes, but they do not involve the same level of comparative evaluation as Q-sort.

________ Scaling Is a Comparative Scaling Technique That Uses a Rank