In marketing research,________ scales are used to measure relative attitudes,opinions,perceptions,and preferences.In the opening example for Chapter 8,this was shown by the rank order of the most admired companies.
A) ordinal
B) interval
C) nominal
D) ratio

Question

Quizplus · Accepted Answer

In the given scenario, the rank order of most admired companies shows a relative ranking, which is characteristic of ordinal scales. These scales provide ranking among the options being measured but do not quantify the difference between them. Hence, ordinal scales are best suited for measuring attitudes, opinions, perceptions, and preferences.

In Marketing Research,________ Scales Are Used to Measure Relative Attitudes,opinions,perceptions,and