________ is the assignment of numbers or other symbols to characteristics of objects according to certain pre-specified rules.
A) Scaling
B) Ranking
C) Measurement
D) Rating

Question

Quizplus · Accepted Answer

Measurement involves assigning numbers or symbols to characteristics of objects according to pre-specified rules, which is distinct from ranking (ordering objects according to a criterion), rating (making evaluative judgments about objects), and scaling (assigning numbers to objects relative to one another on a continuum).

________ Is the Assignment of Numbers or Other Symbols to Characteristics