Which of the following statements is not a consideration when making non-comparative itemized rating scale decisions?
A) forced versus non-forced choice
B) balanced versus unbalanced scales
C) the number of scale categories to use
D) the order of the scale questions

Question

Quizplus · Accepted Answer

The order of the scale questions is a consideration when making comparative itemized rating scale decisions, not non-comparative itemized rating scale decisions. Non-comparative scales ask respondents to provide their perceptions, opinions, or attitudes towards a single item without comparing it to anything else. The other considerations listed (forced versus non-forced choice, balanced versus unbalanced scales, and the number of scale categories to use) are all important for non-comparative itemized rating scales.

Which of the Following Statements Is Not a Consideration When