A noncomparative scale is one of two scaling techniques in which each stimulus object is scaled independent of the other objects in the stimulus set.
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Q9: Itemized rating scales are widely used in
Q10: Respondents using a non-comparative scale employ whatever
Q11: Noncomparative scaling techniques are comprised of continuous
Q12: The smaller the number of scale categories,the
Q13: The New York City Transit used Likert
Q15: Typically,each Likert scale item has seven response
Q16: The semantic differential is a five-point rating
Q17: The negative adjective or phrase sometimes appears
Q18: Of the three itemized rating scales considered,the
Q19: Non-comparative scales are often referred to as
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