Marcus is a qualitative researcher who studies the communication of frustration among colleagues. He has collected his data and is currently trying to find patterns and meaning in the data. He is using a strategy where he records on 3 x 5 cards to allow for future sorting. Which of the following data analysis strategies is Marcus most directly conducting?
A) Coding
B) Answering key questions
C) Organizational overview
D) Displaying findings

Question

Quizplus · Accepted Answer

Marcus is most directly conducting the strategy of coding, which involves identifying themes or patterns in qualitative data and assigning codes that represent those themes. Recording data on 3 x 5 cards is a common method of organizing and sorting data during the coding process. Answering key questions, providing an organizational overview, and displaying findings are other important components of qualitative data analysis, but they are not the strategy that Marcus is currently using.

Marcus Is a Qualitative Researcher Who Studies the Communication of Frustration