Pam conducted a survey study and received an initial response rate of approximately 34%. She sent a second mailing and obtained an additional 6%. What do you suggest for Pam now?
A) Her response rate is adequate. Analyze her data and report her findings.
B) Her response rate is low. Send a third mailing.
C) Her response rate is too low. Redesign the survey.
D) Her response rate is low. Try to determine if there is a systematic reason why.

Question

Quizplus · Accepted Answer

A response rate of 34% is already considered low for a survey study, and the additional 6% from the second mailing is not significant. It is important to determine if there is a systematic reason why the response rate is low, such as a poorly designed survey or a lack of incentive for participants. Once the reason is identified, appropriate actions can be taken to improve the response rate. Sending a third mailing or redesigning the survey without addressing the underlying issue may result in further low response rates. Analyzing the data is also important but should be done after addressing the low response rate.

Pam Conducted a Survey Study and Received an Initial Response