If what comes last in a sequence exerts the most influence in a communication situation, we have a
A) primacy effect.
B) self-fulfilling prophecy.
C) recency effect.
D) stereotype.

Question

Quizplus · Accepted Answer

Recency effect refers to the phenomenon where people remember and are most influenced by the most recent information they receive. In a communication situation, the last message or statement is more likely to be remembered and have a greater impact on the recipient, creating the recency effect.

If What Comes Last in a Sequence Exerts the Most