Connie O'Day is a middlelevel manager for the publishers of Free Spirit magazine, a publication targeted to women who are not focused on finding a husband or maintaining a house and garden. She spends much of her day conducting interviews with groups of women to determine what they consider most important in their lives. She also keeps an eye on the sales and content of other women's magazines. Which informational role does O'Day perform?
A) entrepreneur
B) monitor
C) resource allocator
D) spokesperson
E) liaison

Question

Connie O'Day is a middle­level manager for the publishers of Free Spirit magazine, a publication targeted to women who are not focused on finding a husband or maintaining a house and garden. She spends much of her day conducting interviews with groups of women to determine what they consider most important in their lives. She also keeps an eye on the sales and content of other women's magazines. Which informational role does O'Day perform?
A) entrepreneur
B) monitor
C) resource allocator
D) spokesperson
E) liaison

Quizplus · Accepted Answer

In the monitor role, managers scan their environments for information, actively contact others for information, and, because of their personal contacts, receive a great deal of unsolicited information.

Connie O'Day Is a Middle­level Manager for the Publishers of Free

Connie O'Day Is a Middlelevel Manager for the Publishers of Free