Companies doing a competitive analysis typically err by_____________ .
A) doing an incomplete job of identifying competitors
B) overestimating their competition
C) ignoring proactive monitoring
D) relying on competitive intelligence
E) doing all of these

Question

Quizplus · Accepted Answer

Managers tend to focus on two or three well-known competitors and may overlook less visible/familiar competitors.

Companies Doing a Competitive Analysis Typically Err By_____________