According to the resource-based view of information technology, sustainable competitive advantage occurs when information technology adds value, is different across firms, and is difficult to create or acquire.

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According to the resource-based view of information technology, sustainable competitive advantage occurs when information technology meets three criteria: it adds value, it is different across firms, and it is difficult to create or acquire. This is known as the VRIO framework, which stands for Value, Rarity, Imitability, and Organization. Information technology that meets these criteria can provide a firm with a sustained competitive advantage, as it is valuable, rare, difficult to imitate, and organized in a way that allows the firm to leverage its capabilities effectively.

According to the Resource-Based View of Information Technology, Sustainable Competitive