James Olds (1956)discovered that rats would ignore food,water,and other life-sustaining necessities for hours if they were able to control stimulation of certain parts of the brain.He called these areas of the brain:
A)receptors.
B)pleasure centers.
C)reinforcers.
D)addiction centers.

Question

Quizplus · Accepted Answer

James Olds called these areas of the brain "pleasure centers." This is because rats would ignore essential needs for hours if they were able to control stimulation of these areas, indicating that the stimulation was producing a pleasurable sensation. While these areas can be related to addiction, the term "addiction centers" is not accurate as not all pleasurable experiences necessarily lead to addiction. Receptors and reinforcers are not specific enough to describe these areas of the brain.

James Olds (1956)discovered That Rats Would Ignore Food,water,and Other Life-Sustaining