Sam,a used car salesman,doesn't know how many customers he will have to approach until someone buys a car,but he does know it is possible that the very next customer will buy a car.Sam's sales behavior is reinforced according to which type of reinforcement schedule?
A)variable ratio
B)fixed-ratio
C)fixed-interval
D)variable interval

Question

Quizplus · Accepted Answer

In a variable ratio reinforcement schedule, reinforcement is provided after an unpredictable number of responses, which leads to high and steady rates of behavior. Sam's behavior of approaching customers will be reinforced after an unpredictable number of customers, which is similar to the variable ratio schedule. The possibility that the very next customer might buy a car creates uncertainty and unpredictable reinforcement, which would be expected to reinforce Sam's behavior of approaching customers.

Sam,a Used Car Salesman,doesn't Know How Many Customers He Will