A celebrity makes an insensitive tweet and,as a consequence,loses thousands of followers.As a result,he is less likely to make insensitive tweets in the future.This illustrates which behavioral process?
A)positive reinforcement
B)negative reinforcement
C)positive punishment
D)negative punishment

Question

Quizplus · Accepted Answer

This situation illustrates negative punishment, which involves the removal of a reinforcing stimulus (in this case, followers) in response to undesirable behavior (insensitive tweet), resulting in a decrease in the likelihood of that behavior occurring again in the future.

A Celebrity Makes an Insensitive Tweet And,as a Consequence,loses Thousands