People are more likely to buy a product if they are told that it works 70% of the time than if they are told it fails to work 30% of the time.

Question

Quizplus · Accepted Answer

This statement is supported by research on cognitive biases, specifically the "framing effect." People tend to focus on the positive aspect of a message, such as the 70% success rate, rather than the negative aspect, such as the 30% failure rate, when making decisions. Therefore, they are more likely to buy a product when it is framed in a positive light.

People Are More Likely to Buy a Product If They