Tangible customer expectations include how the product's salespeople treat customers and the time required to deliver the product to the customer.

Question

Quizplus · Accepted Answer

The statement is incorrect. Tangible customer expectations refer to physical aspects of the product or service, such as packaging, appearance, and functionality. The way salespeople treat customers and delivery time are intangible expectations.

Tangible Customer Expectations Include How the Product's Salespeople Treat Customers