Drew works for an advertising company and is trying to sell a new product called "day goggles".He knows he needs to make the day goggles appear cool and desirable,so he decides to have well-known Hollywood actress Angelina Jolie wear his goggles.Despite his intensive ad campaign featuring the famous actress,he found little evidence that having Angelina Jolie in his advertisement affected preferences for his goggles and did not see any changes in sales.Which learning principle most likely underlies this disappointing outcome?
A)higher-order conditioning
B)latent inhibition
C)extinction
D)conditioned compensatory response

Question

Quizplus · Accepted Answer

Latent inhibition refers to the phenomenon where a familiar stimulus takes longer to acquire meaning (as a signal or conditioned stimulus) than a new stimulus. In this case, people may already have preconceived notions about goggles or Angelina Jolie, making it harder for the advertisement to change their preferences.

Drew Works for an Advertising Company and Is Trying to Sell