Dominant firms with low switching costs can be rapidly overtaken by strong rivals.

Name: Dominant firms with low switching costs can be rapidly overtaken by strong rivals.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Dominant firms with low switching costs may have a large market share, but if a competitor offers a better product or service, customers can easily switch and move to the competitor. This can result in the dominant firm losing market share quickly and being overtaken by the strong rival.

Dominant Firms with Low Switching Costs Can Be Rapidly Overtaken