Which of the following statements is true about retailing?
A) Internet retailers stock their shelves with only popular items.
B) More money can be made through the sale of latest products than obscure items.
C) Accessibility rather than selection attracts customers.
D) Nearly limitless selection allows Internet retailers to leverage the long tail.
E) Both traditional and internet retailers face limitations such as shelf space and geography.

Question

Quizplus · Accepted Answer

The statement that is true about retailing is that nearly limitless selection allows Internet retailers to leverage the long tail. This refers to the concept that the selling of a large number of unique items in small quantities can be just as profitable as selling a small number of popular items in large quantities. Internet retailers have an advantage in this area due to the ability to offer a vast selection without incurring the same overhead costs as traditional retailers. The other options do not accurately reflect the nature of retailing.

Which of the Following Statements Is True About Retailing