Data obtained from outside sources, when combined with a firm's internal data assets, can give the firm a competitive edge.

Question

Quizplus · Accepted Answer

By combining external data with a firm's internal data assets, the firm can gain insights and knowledge that may not have been possible with just internal data. This can lead to better decision-making, improved customer experiences, and ultimately a competitive advantage.

Data Obtained from Outside Sources, When Combined with a Firm's