The Southwest Airlines case illustrates ________.
A) the contingency approach to organizational design
B) How economies of scope can make an airline profitable
C) how a structure that results in lower costs can be a competitive advantage
D) how Herb Keheller created a "fun place to work"

Question

Quizplus · Accepted Answer

The Southwest Airlines case illustrates how a structure that results in lower costs, such as their point-to-point route system and use of only one type of aircraft, can be a competitive advantage. This is evident in the airline's ability to offer lower prices than their competitors and maintain profitability.

The Southwest Airlines Case Illustrates ________