The average increase in sales attributed to category management for retailers is about _______________ and _______________ for manufacturers or vendors.
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Q23: The retailer's overall _ should be implemented
Q24: List and explain the three guiding principles
Q25: Explain the difference in brand management and
Q26: In _ the category is more important
Q27: _ entails the application of marketing techniques
Q29: List the criteria used by Progressive Grocer
Q30: List the seven core features of category
Q31: With category management,unlike brand management the perspective
Q32: _ are often assigned to the category
Q33: _ review planograms to determine if the
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