Which of the following best describes a methodology that integrates traditional financial measures with customer perspectives, internal business processes and organizational growth, and learning and innovation?
A) Applied information economics
B) Balanced scorecard
C) Economic value added
D) Portfolio management

Question

Quizplus · Accepted Answer

The balanced scorecard methodology integrates financial measures with customer perspectives, internal business processes, and organizational growth, and learning and innovation. It provides a more comprehensive view of a company's performance beyond just financial metrics. A is incorrect because applied information economics is a method for measuring the value of information technology investments. C is incorrect because economic value added focuses solely on financial measures. D is incorrect because portfolio management is a method for managing and analyzing investments in a portfolio of assets, and does not necessarily incorporate broader performance metrics.

Which of the Following Best Describes a Methodology That Integrates