The process by which an innovation is communicated, over time, through certain channels to members of a social system best describes:
A) standards.
B) diffusion.
C) convergence.
D) scanning.

Question

Quizplus · Accepted Answer

The description given in the question best matches the diffusion of innovation theory, which describes the process by which an innovation is spread through a social system over time via certain channels of communication. Standards refer to established criteria or practices. Convergence refers to the coming together of different technologies, industries, or media. Scanning refers to the process of searching for information or identifying trends.

The Process by Which an Innovation Is Communicated, Over Time