The Innovation Diffusion Theory adopter type which offers the greatest relative benefit versus cost to implement is best described as:
A) laggards.
B) early majority.
C) innovators.
D) early adopters.

Question

Quizplus · Accepted Answer

The early adopters are the adopter type which offers the greatest relative benefit versus cost to implement, as they are willing to take risks but are still practical and focused on the potential benefits of a new innovation. They have a higher social status and influence compared to the other adopter types, and their adoption can help to create momentum for further adoption by the majority.

The Innovation Diffusion Theory Adopter Type Which Offers the Greatest