The Innovation Diffusion Theory adopter type which categorizes organizations or people as true skeptics who adopt technology mainly to stay in the market, is best described as:
A) laggards.
B) early majority.
C) innovators.
D) late majority.

Question

Quizplus · Accepted Answer

Laggards are characterized as the last group to adopt an innovation. They typically resist change and adopt new technology only when it becomes necessary to maintain their position in the market or due to significant peer pressure.

The Innovation Diffusion Theory Adopter Type Which Categorizes Organizations or People