Which of the following is an important capability for sales processes that is found in most SFA modules in major CRM software products?
A) Returns management
B) Lead management
C) Channel promotions management
D) Events management
E) Campaign measurement

Question

Quizplus · Accepted Answer

Lead management is a critical capability for sales processes as it involves the efficient handling of prospective customers, tracking their behavior and preferences, and guiding them through the sales funnel. While the other options given may also be relevant to sales processes, they are not as widely available in SFA modules in major CRM software products as lead management.

Which of the Following Is an Important Capability for Sales