A distortion of information about the demand for a product as it passes from one entity to the next across the supply chain is called the ________ effect.
A) network
B) bullwhip
C) ripple
D) whirlpool
E) just-in-time

Question

Quizplus · Accepted Answer

The phenomenon where small fluctuations in demand at the consumer level can result in large variations in demand upstream in the supply chain is known as the bullwhip effect. This distortion of information can lead to inefficiencies and increased costs in the supply chain.

A Distortion of Information About the Demand for a Product