In survey research, the term multiple method refers to:
A) including a questionnaire on different topics.
B) having interviewers who match respondents on gender, racial and age characteristics.
C) using more than one method of administering the survey to increase the response rate.
D) using a web-invitation to deliver a questionnaire.

Question

Quizplus · Accepted Answer

Multiple methods refer to using more than one method of survey administration to increase the response rate. This can include combinations of paper surveys, telephone interviews, and online questionnaires. Matching interviewers to respondents (B) is a technique used in some surveys to increase response rates, but it is not the same as multiple methods. Including a questionnaire on different topics (A) is not relevant to the concept of multiple methods. Using a web invitation to deliver a questionnaire (D) is one method of administering a survey, but it does not involve multiple methods.

In Survey Research, the Term Multiple Method Refers To