The Boston Consulting Group classifies products that have a dominant market share but low prospects for growth and that generate more cash than is required to maintain market share as
A) dogs.
B) cash cows.
C) stars.
D) cash contributors.
E) question marks.

Question

Quizplus · Accepted Answer

This is the definition of a cash cow according to the Boston Consulting Group classification system. Dogs have low market share and low growth prospects, stars have high market share and high growth prospects, question marks have low market share but high growth prospects, and cash contributors have high market share but do not generate excess cash.

The Boston Consulting Group Classifies Products That Have a Dominant