Managers at the Littlefield Corporation are engaged in a complex process of revising their organization's mission and goals and developing corporate strategy,marketing objectives,marketing strategy,and,eventually,a marketing plan.This process is called
A) marketing planning.
B) strategic planning.
C) marketing strategy.
D) corporate strategy.
E) strategic business planning.

Question

Quizplus · Accepted Answer

The process described involves revising an organization's mission and goals, developing corporate strategy, and eventually a marketing plan, which points to the broader process of strategic planning. Marketing planning (A) and marketing strategy (C) are components of strategic planning, but do not encompass the entire process. Corporate strategy (D) is also part of strategic planning but is only one component. Strategic business planning (E) is not a term commonly used in marketing or business contexts.

Managers at the Littlefield Corporation Are Engaged in a Complex