Kroger Grocery Store is an example of a reseller.Which of the following factors concerning reseller purchase decisions is false?
A) Resellers are concerned with the level of demand for the product.
B) Resellers are not concerned with how much space the product takes up as long as it has a high price.
C) Resellers want producers to be able to supply adequate quantities of the product.
D) Resellers are concerned with the availability of technical and promotional assistance from the producer.
E) Resellers are concerned with the markup percentage they can get on the product.

Question

Quizplus · Accepted Answer

Resellers are always concerned with how much space a product takes up, as it impacts their profitability and logistical concerns. A high price may not necessarily offset negative space considerations.

Kroger Grocery Store Is an Example of a Reseller