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Cheetos Fat-free Crunchies is a product developed through advanced technology.Cheetos engineered a technique for making reduced-fat snacks that taste cheesier and stay fresh longer.Cheetos introduced Fat-free Crunchies in limited markets in 2008 and began national distribution in 2009.
About 18 months later,a series of competitors' ads was run to counter claims that Cheetos Crunchies actually contained 1.5 grams of fat,and that they contained preservatives and additives.Research showed that the taste of Cheetos Crunchies was also perceived negatively by some people.To save the product,Cheetos reduced the remaining fat to 0 grams,took out the preservatives,and improved the taste.
-Refer to Scenario 11.1.In 2008,Cheetos was in which phase of new-product development?
A) Idea screening
B) Product development
C) Test marketing
D) Business analysis
E) Idea generation

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Quizplus · Accepted Answer

Cheetos was in the test marketing phase in 2008 when they introduced Fat-free Crunchies in limited markets.

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