When a company prices one item in a line low with the intention of selling a higher-priced item in the same line,it is using
A) bait pricing.
B) a price leader.
C) penetration pricing.
D) price lining.
E) captive pricing.

Question

Quizplus · Accepted Answer

Bait pricing is a pricing strategy in which a company prices one item in a line low with the intention of selling a higher-priced item in the same line.

When a Company Prices One Item in a Line Low